Program for Master ofCommunication (2017)
1、Objectives
窗体顶端
The specialty, which helps students’ to have a grasp of Marxism, Maoist Ideology andtheories of socialism with Chinese characteristics and further implement theScientific Outlook , the specialty aims to cultivate high-level specializedtalents that are graced with virtues and talents, and be physically andmentally healthy. Thisspecialty trains students to be equipped withbasic theories, professional knowledge and technologies on communication.With these qualities, studentswill have certain scientific research ability and a good command of one foreign language and are capable ofwriting academic papers.
2、Orientation
1. Cultural theory, Editing andPublication
2. Advertising Communication Theory andPractice Communication Research
3、Duration and Courses
（Ⅰ）Duration
Masterstudents undergo a 3-year full-time academic program. Students cangraduate in advance or extend the study time accordingly. Length of study isnot more than 6 years.
（Ⅱ）Curriculum
The master courses include Common Courses,Discipline Basic Courses and Specialized Core Courses. Common Courses includeCommon Compulsory Courses and Common Optional Courses. The former includespolitical theories, foreign languages and so on. The latter includes researchmethod courses. Discipline Basic Courses are Degree Courses. Liberal arts areset up by the first-level discipline, while the science and engineering by thesecond-level discipline that includes one research method course.SpecializedCore Courses include compulsory courses offered by subject groups and optionalcourses which pointed to research orientation. Selecting courses set up byother disciplines or specialties is encouraged.
Curriculum evaluation is divided into examinationand inspection.The examination uses a percentage grading system. Inspection isscored according to the rating system.
The total credits required for this specialtyshould be at least 36 , and the credits for each course should not be less thanthe following requirements. After that they can attend the oral defense.
Political theory courses of Common Courses include Theoryand Practice of Socialism with Chinese Characteristics(2 credits),Marxismand social science methodology(Designated optional course forHumanities and Social Science postgraduates,1 credit), The Outline ofDialectics of Nature(Designated optional course for science and engineeringand medical postgraduates, 1 credit), 4 credits for public foreign language, Disciplineand Ethics in Academic Research for self-access study assessed online withno credit to be calculated.
The optional part of Common Courses include “ASecond Foreign Language”, “Computer Application” ,“Document RetrievalTechnology”, “Method of Social Research optional courses”,postgraduates can take one among the optional courses.(2 credits)
Students should get at least 9 credits forDiscipline Basic Courses; 10credits for Specialized Core Courses(compulsorycourses);6 credits for Specialized Core Courses(optional courses);2 credits forinterdisciplinary or cross-specialty courses(optional courses).
（Ⅲ）Remedial Courses
As for interdisciplinary students (in principle, spanningdisciplines of level-one between undergraduate majors and master majors can berecognized as interdisciplinary) and master students enrolled who have theequivalent degree, the tutor decides whether to make up the relevant courses ofthis specialty according to the grades of undergraduate courses andrequirements of current specialty. The credits of the remedial courses arecalculated separately, which can not replace the prescribed credits.
（Ⅳ）BasicLiterature Reading Ability Training
Postgraduates should have the basic literaturereading ability of their specialty. See the catalogue for details. Basicliterature reading ability training is a compulsory part of the education, but studentsearn no credit by taking the course.
（Ⅴ）ResearchEthics and Academic Standardization Training, Practice and Basic Ability of Scientific Research Training
Academic activities, practice and scientificresearch training are important parts in the education of postgraduates.Practice and scientific research training include teaching practice, scientificresearch practice and social practice. Research ethics and academicstandardization training are mainly self-study.
Academic activities include various kinds of academiclectures, forums, contests and so on. All master students are required toparticipate in academic activities. Teaching practice includes teaching, tutoring, organizing classdiscussions, guiding experiment, correcting homework and experiment report, guidinggraduation dissertation, etc. All master students are required to participatein teaching practice or scientific research practice. At the same time, liberalarts master students are required to participate in social activities.Practice. Practice and basic scientific research ability training are necessarysegments in education, but students earn no credit by taking thecourse.
1.AcademicActivities
Academic activities include academiclectures,forums,contests and so on. All postgraduates are required to attendacademic activities.
Postgraduates are required to attend academicdiscussions and listen to academic reports no less than 30 times; and they arerequired to attend academic conferences or academic salon papers report morethan one time.
2.TeachingPractice
The content of teaching practice includes teaching,tutoring, organizing class discussions, guiding experiment, correcting homeworkand experiment report, guiding graduation dissertation, etc. The total workloadof teaching practice or scientific research practice is more than 40 credit hours.All postgraduates are required to take part in teaching practice or scientificresearch practice.
3.SocialPractice
Liberal arts postgraduates should also take part insocial practice. The minimum amount of time is two weeks.
（Ⅵ）CalculationMethods of Credits
The credits for postgraduate courses should becalculated according to the difficulty of courses and the average class hoursof courses required by students. In principle, 18 class hours of courses for 1credit.
Discussions, laboratory courses and other forms ofcourses can be reasonably calculated in accordance with the above principles.
The credits of common optional courses arecalculated separately. Except for the clear provisions, the credits of theabove provisions are generally not substituted.
（Ⅶ）Evaluation
Courseevaluation is divided into examination and examination. Compulsory courses aretested, elective courses are tested or examined. Examination results are scoredby percentage system and grade system.
Except for curriculum evaluation, master studentsshould also complete the evaluation of research ethics and academic standardizationtraining, basic literature reading ability training, academic activities, practiceand scientific research training and so on. The results of the above evaluationare not included in the total credit, but are included in the qualification andverification of dissertation oral defense .
The training of research ethics and academic standardizationis mainly self-study, and its evaluation is carried over the network.
The evaluation of practice and academic activities thatmaster tutors make is based on the relevant reports and materials submitted by masterstudents. Also, tutors will give qualified or unqualified evaluation accordingto students’ actual performance.
The basic literature reading ability is evaluated atthe beginning of dissertation proposal, and the basic literature readingability of postgraduates is assessed.
4、Mid-term Evaluation, Requirements ofScientific Achievements and Examination of Dissertation Oral Defense
（Ⅰ）Content of Evaluation
Taking the mid-term examination at the end of the fourthsemester of postgraduate after the enrollment; at the last semester beforegraduation, the qualification of dissertation oral defense is examined for thestudents who want to graduate. The examination includes the following aspects:
1、Curriculum Review:To review whether students have got theminimum requirement for credits
2、Scientific research ability review (including scientific research achievementsreview): Review master students’ curriculumstatements, term papers, research reports, experimental reports,publishedacademic papers during the school period. Master students are encouraged topublish high-quality academic papers in school and publicly express theiracademic opinions in academic forums,academic salons and other academic activities for more than one time.
3、Review of the dissertation proposal: Taking the guidance group ofpostgraduates majoring in communication as the unit and then hold the meetingof dissertation proposal. The content of the dissertation proposal includes the purpose and significance of chosentitles, the current situation and development tendency in the field of communicationat home and abroad, the progress of work, the existent problems, the time tocomplete the paper and the expected results, etc. After the report, the tutorof the master student will make necessary supplements and explanations. Then,other tutors and master students present will be invited to give theiropinions, and then revise and finalize the title. Finally, the master studentsthemselves fill in the “ Graduate Dissertation Proposal Form,” whichis submitted to the institute for examination after the tutors making comments.The dissertation proposal shall be conducted within the prescribed timefor mid-term evaluation. If it fails for the first time, it shall be allowed tobe repeated within 1-2 months. If it fails again, it shall be handled in accordancewith the relevant provisions of the school enrollment management.
（Ⅱ）EvaluationForm
Evaluation teams take one specialty as unit. Evaluationteams are composed of master tutors, directors of teaching and researchdepartments, instructors, head teachers or political instructors. Experts fromrelated disciplines of this university can also be invited to attend, assessingmaster students in overall.
（Ⅲ）Elimination Mechanism
1、Those who pass the mid-term evaluationand show certain ability of scientific research and practice are qualified ascandidates for master’s degree and can go into dissertation period.
2、Those who fail to complete the mid-term evaluation on time withinthe prescribed time shall be considered as unqualified in mid-term evaluation.
3、Ifstudents fail to pass the mid-term examination and are obviously lack in theability of scientific research and practice, and have unhealthy moralities,their study should be terminated. It is suggested that they should drop out ofschool.
5. Dissertation
（Ⅰ）the Topicof Dissertation
Before writing a dissertation, master students mustgo through careful investigation and make serious research to understand the history,current situation and development trend of the research by reading the literature.And then students could determine the title of their dissertation. The topic ofdissertation should be innovative on the basis of previous work and is of academicvalue or theoretical and practical significance. The dissertation should havenew opinions on the subject they study .
（Ⅱ）DissertationProposal（For details, refer to the interim evaluation）
（Ⅲ）DissertationWriting
After finishing the dissertation proposal, masterstudents should make periodic reports to tutors and guiding groups according tothe work plan of the dissertation, and constantly improve the structure, ideasand viewpoints of the dissertation under the guidance of the tutors. Masterstudents must ensure that they devote no less than one year to thesis dissertationwriting in order to guarantee the quality of their dissertations.
（Ⅳ）DissertationReview and Defense
Master degree dissertation must be reviewed by twoor three associate professors or above and assessed by “double blindness”. Onlywhen “double blind” evaluation and appraisal are qualified can students maketheir dissertation oral defense. The defense is usually scheduled from April toMay, not later than the end of May.
6、Basic Literature Bibliography of Readings andExpanded Bibliography of Readings in this Specialty
Specific bibliographies are provided by master tutors in principle.Thefollowing bibliographies are for reference only.
（Ⅰ）Communication Foundation
1. 张国良.20世纪传播学经典文本.复旦大学出版社.
2. 塞弗林等.传播理论：起源、方法与应用. 华夏出版社.
3.戴维•克劳利等.传播的历史：技术文化和社会.北京大学出版社
4.哈罗德•伊尼斯.帝国与传播.中国人民大学出版社.
5.哈罗德•伊尼斯.传播的偏向.中国人民大学出版社.
6.约翰•费斯克.传播研究导论：过程与符号.北京大学出版社
7.保罗•莱斯特.视觉传播：形象载动信息.中国传媒大学出版社
8.阿瑟•阿萨•伯杰.眼见为实—视觉传播导论.凤凰出版传媒集团
9.拉里•萨默瓦等.跨文化传播. 中国人民大学出版社.
10.约翰•彼得斯.对空言说：传播的观念史.上海译文出版社
11.VincentPrice.传播概念•Public Opinion.复旦大学出版社
（Ⅱ）Media Culture
12.刘易斯•芒福德.技术与文明.中国建筑工业出版社
13.西格弗里德•齐林斯基.媒体考古学.商务印书馆
14.约翰•费斯克.电视文化. 商务印书馆
15.马歇尔•麦克卢汉. 理解媒介——论人的延伸. 商务印书馆.
16.林文刚.媒介环境学：思想沿革与多维视野.北京大学出版社
17.尼尔•波茨曼.娱乐至死.广西师范大学出版社
18.尼尔•波茨曼.技术垄断：文化向技术投降.北京大学出版社
19.戴维•巴特勒.媒介社会学.社会科学文献出版社.
20.威廉•霍伊尼斯.媒介•社会：产业、形象与受众.北京大学出版社.
21.詹姆斯•库兰.大众媒介与社会.华夏出版社.
22.巴格迪坎.传播媒介的垄断.新华出版社.
23.威尔伯•施拉姆等.大众传播媒介与社会发展.华夏出版社.
24.丹尼尔•戴扬等. 媒介事件：历史的现场 直播. 北京广播学院出版社.
25.曼纽尔•卡斯特. 网络社会的崛起（信息时代三部曲之一）. 社会科学文献出版社.
26.约斯•德•穆尔. 赛博空间的奥德赛. 广西师范大学出版社.
27.戴维. 网络研究——数字化时代媒介研究的重新定向. 新华出版社.
28. 迈克尔•舒德森.发掘新闻——美国报业的社会史.北京大学出版社
29.迈克尔•舒德森.为什么民主需要不可爱的新闻界.华夏出版社
30.约翰•基恩.媒体与民主.社会科学文献出版社
31.吕新雨. 学术、传媒与公共性. 华东师范大学出版社
32.吕新雨. 书写与遮蔽：影像、传媒与文化论集. 广西师范大学出版社
33.吕新雨.纪录中国:当代中国新纪录运动. 生活•读书•新知三联书店
34.爱森斯坦.蒙太奇论.中国电影出版社
35.尼克•布朗.电影理论史评.中国电影出版社
（Ⅲ）Humanities and Society
36.二十世纪哲学经典文本（1—4）. 复旦大学出版社.
37.二十世纪西方美学经典文本（1—4）. 复旦大学出版社.
38.斯图尔特•霍尔 表征：文化表征与意指实践.商务印书馆.
39.约翰•斯道雷.文化理论与大众文化导论.北京大学出版社
40.爱德华•霍尔.无声的语言.北京大学出版社
41.斯科特•拉什等.全球文化工业：物的媒介化.社会科学文献出版社
42.鲁道夫•爱因汉姆. 视觉思维. 四川人民出版社.
43.尼古拉斯•米尔佐夫.视觉文化导论.凤凰出版传媒集团
44.道格拉斯•凯尔纳等. 后现代理论. 中央编译出版社.
45.詹明信. 晚期资本主义的文化逻辑. 三联书店.
46.瓦尔特•本雅明.迎向灵光消逝的时代：本雅明论艺术.广西师范大学出版社.
47.费尔迪南•索绪尔.普通语言学教程.商务印书馆.
48.罗兰•巴尔特.符号学原理.中国人民大学出版社.
49.居伊•德波.景观社会.南京大学出版社
50.让•鲍德里亚.符号政治经济学批判.南京大学出版社
（Ⅳ）Advertising•Publishing Culture
51.罗瑟•瑞夫斯.实效的广告.内蒙古人民出版社.
52.大卫•奥格威.一个广告人的自白.中国物价出版社.
53.里斯、特劳特.定位.中国财政经济出版社.
54.唐•E•舒尔茨.整合行销传播.中国物价出版社.
55.约瑟夫•派恩二世 .体验经济.机械工业出版社.
56.保罗•梅萨里.视觉说服——形象在广告中的作用.新华出版社.
57.巴特、鲍德里亚等.形象的修辞——广告与当代社会理论.人民大学出版社.
58.让• 鲍德里亚.消费社会.南京大学出版社.
59.马歇尔•麦克卢汉.机器新娘——工业人的民俗.中国人民大学出版社.
60.苏特•杰哈利.广告符码—消费社会中的政治经济学和拜物现象.人民大学出版社.
61.迈克尔•舒德森.广告：艰难的说服.华夏出版社.
62.伊丽莎白•爱森斯坦.作为变革动因的印刷机：早期近代欧洲的传播与文化变革.北京大学出版社
63.罗伯特•达恩顿. 启蒙运动的生意：百科全书出版史（1775-1800）. 生活读书新知三联书店
64.苏精.铸以代刻：传教士与中文印刷变局.台大出版中心
65.芮哲非.谷腾堡在上海 : 中国印刷资本业的发展（1876-1937）.译林出版社
