由华东师范大学传播学院携手国际媒介与传播研究学会（IAMCR）共同主办的“IAMCR2025年会前会”将于2025年7月12日在新加坡召开。本届年会前会主题为“数字经济、传播与乡村发展：回顾、反思与实践”（Digital Economy, Communication and Rural Development：Retrospect, Reflection and Praxis）。作为华东师范大学传播学院与IAMCR的首次合作，会议将为海内外专家、学者和学子提供开放交流、多元创新的学术盛会，深入探讨传播学如何在21世纪的数字革命中超越新旧冷战的束缚，为全球南方国家共同的现代化进程做出贡献。
01
会议主题
“乡村地区与发展”是传播学领域的一个经典命题，同时也深深烙印着冷战的痕迹。自20世纪以来，全球南方的乡村社会经历了翻天覆地的变化，南北差距进一步加剧。在21世纪的数字革命中，传播学如何超越新旧冷战的束缚，为全球南方的共同现代化进程贡献力量？这需要我们重新审视发展传播学的成败得失，有效融入包括中国在内的全球南方乡村发展的本土经验，连接历史与实践，积极推动发展传播学的范式转型，为世界和平与全球发展作出学术贡献。本论坛鼓励理论研究、历史研究与田野研究之间的对话，并欢迎来自世界各地的学生和学者提交论文，会前会的官方语言为英语。
02
主讲嘉宾
欢迎辞：
Karen Arriaza Ibarra教授
马德里康普顿斯大学，IAMCR副主席，西班牙
开幕：
吕新雨教授
华东师范大学，中国
Martin Becerra教授
阿根廷基尔梅斯国立大学（UNQ），阿根廷
Elisa Oreglia教授
英国伦敦国王学院，英国
David Craig教授
美国南加州大学安纳伯格传播与新闻学院，美国
Y.M. Dorien Kartikawangi教授
印尼Atma Jaya天主教大学，印度尼西亚
路淼教授
岭南大学文化研究系，中国香港
王维佳教授
北京大学新闻与传播学院，中国
闭幕：
邱林川教授
新加坡南洋理工大学黄金辉传播与信息学院，新加坡
03
会议地点与时间
会议地点
新加坡云顶裕廊酒店
地址
新加坡市政厅608516
电话
+ 65 - 65779900
日期与时间
2025年7月12日（星期六）
9：00-17：00
04
参与方式
参与者需提交一份Word文档，包含一篇400-500字的英文摘要，注明作者姓名、电子邮件和所属机构，并于2025年4月20日前发送至以下邮箱：
ecnu_iamcr@163.com
原创论文可围绕但不限于以下主题：
全球南方数字经济、传播与乡村发展的历史与回顾。
全球南方乡村地区数字经济的经验、进展与面临的障碍。
与乡村发展和/或数字经济相关的媒体（或其他）传播实践。
全球南方国家与本会前会主题相关的比较分析。
全球南方数字经济与乡村发展的现代化进程及其失败案例。
全球南方数字经济、传播与乡村发展的未来可能情景。
注册费用
每位参与者的预估费用为：学生40新元，教职人员80新元。一旦论文被接受，参与者需在会前会的前一个月完成付款和注册。
详细日程安排如下：
截至4月20日：摘要提交期。
5月12-13日：将通过电子邮件向作者发送录用通知。
5月12日至6月12日：参与者缴费及注册开放期（缴费说明将发送给作者）。
6月30日：发布会前会议程。
7月12日：会前会在新加坡裕廊云顶酒店举行。
05
主办方
华东师范大学传播学院是一所历史悠久、学术卓越的知名学府。华东师范大学的新闻与传播教育可追溯至1920年圣约翰大学新闻系的成立，开创了亚洲新闻高等教育的先河。传播学院于2004年正式成立，继承了光华大学和大夏大学新闻与传播教育以实践教育理念和强烈的爱国精神著称的传统。学院致力于建构“大传播”发展格局，形成“大传播”的学科发展优势，聚焦视觉文化与跨文化传播、教育新闻传播与新媒体、广告与媒介经济、影视艺术与传播、编辑出版与媒介文化研究等领域的发展。
06
组织者
王峰
华东师范大学传播学院院长，中国上海
王维佳
北京大学新闻与传播学院，中国
吕新雨
华东师范大学紫江特聘教授，中国上海
Karen Arriaza Ibarra
马德里康普顿斯大学传播学院教授。西班牙
邱林川
新加坡南洋理工大学亚洲传播研究中心（ACRC）
联系方式
ecnu_iamcr@163.com
Digital Economy, Communication and Rural Development
Retrospect, Reflection and Praxis
An IAMCR pre-conference
Description
The topic of "Rural Areas and Development" is a classic proposition in the field of communication studies, and it also bears deep traces of the Cold War. Since the 20th century, rural societies in the Global South have undergone earth-shaking changes and have experienced an acceleration of the North-South gap. In the digital revolution of the 21st century, how can communication studies transcend the constraints of the old and new Cold Wars to contribute to the common modernization process of the Global South? This requires a fresh look at the successes and failures of development communication studies, effectively incorporating local experiences of rural development in the Global South, including China, to connect history with practice, and to actively promote the paradigm shift in development communication studies, making academic contributions to world peace and global development. This forum encourages dialogue among theoretical research, historical research, and field research, and welcomes submissions of papers from students and academics coming from all over the world, although the official language of the pre-conference will be English.
Keynote speakers
Welcome:
Professor Karen Arriaza Ibarra, Complutense University, IAMCR Vice president, Spain
Opening:
Professor Lu Xinyu, East China Normal University (ECNU), China
Professor Martin Becerra, the National University of Quilmes (UNQ), Argentina
Professor Elisa Oreglia, King's College London, UK
Professor David Craig, University of Southern California (USC), Annenberg School for Communication and Journalism, USA
Professor Y.M. Dorien Kartikawangi, Atma Jaya Catholic University, Indonesia
Professor LU Miao, Department of Cultural Studies, Lingnan University, Hong Kong, China
Professor WANG Weijia, School of Journalism and Communication, Peking University, China
Closing remarks:
Professor Jack Linchuan Qiu, Wee Kim Wee School of Communication & Information, Nanyang Technological University, Singapore
Location
Genting Hotel Jurong
Address: Town Hall Link 608516 – Singapore
Telephone: +65-65779900
Date and time
Saturday 12 July, 2025
From 9h00 until 17h00
Participation
Participants are required to submit a Word document with one 400–500-word abstract proposal in English, indicating author’s name, email and affiliation to the following email address: ecnu_iamcr@163.com, no later than 20 April, 2025.
Original submissions will focus on, but are not limited to, the following areas:
History and retrospective of digital economy, communication and rural development in the Global South.
Experiences of digital economy, advances and obstacles faced in rural areas in the Global South.
Media (or other) communication related to rural development and/or digital economy in the Global South.
Comparative analysis from Global South countries related to this pre-conference topics.
Examples of modernization processes and failures on digital economy and rural development in the Global South.
Possible future scenarios of digital economy, communication and rural development in the Global South.
Registration
Estimated cost charged to each participant is 40 SGD for students and 80 SGD for faculty members, which will be used exclusively to cover for the coffee-breaks, drinks, and sandwiches that will be served during the event. Once accepted, payment and registration for participants is required one month prior to the pre-conference.
Detailed pre-conference calendar is as follows:
Until April 20: abstract submission period.
May 12-13: email notification of decisions to authors.
From May 12 until June 12: period for participants’ payment of fees (instructions will be sent to authors) and registration open.
June 30: Pre-conference Programme published.
July 12: Pre-conference takes place at Genting Hotel Jurong, Singapore.
Convenor
The School of Communication at East China Normal University (ECNU) is a prestigious institution with a rich history and academic excellence. The Journalism and communication education at ECNU has a long-standing history dating back to 1920 with the establishment of the Journalism Department at St. John's College, initiating the higher education of Asian journalism. The School of Communication was officially founded in 2004, continuing the legacy of journalism and communication education from the merged universities of Kwang Hua and Great China, which were known for their practical education philosophy and strong patriotic spirit. The School aims to construct a development pattern of "big communication" and form the disciplinary predominance of "big communication", focusing on the development of visual culture and cross-cultural communication, education journalism communication and new media, advertising and media economics, film and television art and communication, and editing and publication and media culture research.
Organisers
Wang Feng, Dean, School of Communication at East China Normal University (ECNU) in Shanghai
Wang Weijia, School of Journalism and Communication at Peking University, China
Lu Xinyu, Zijiang distinguished professor at East China Normal University (ECNU) in Shanghai
Karen Arriaza Ibarra, Professor at the Faculty of Communication at Complutense University Madrid, Spain
Jack Linchuan Qiu, ACRC (Asian Communication Research Centre), Nanyang Technological University, Singapore
Contact
ecnu_iamcr@163.com
END
编辑 | 郑于晗
审核 | 杜彬彬
