Advertising is to provide professional talents for advertising agencies, media, advertisement design sectors and ministries of publicity in all levels. It is to satisfy modern society’s urgent needs for management talents in marketing, innovative advertisement design, commercial publicity and public service announcement, advertising agencies and other relative fields. Advertising major stresses cultural quality and professional quality, stresses marketing awareness and innovative awareness, and stresses traditional culture and international horizon. It also emphasizes to learn classic advertisement and new media, and to learn professional theory and practical ability. It combines students’ insights and creativity with modern communication technology. Through some professional courses offered in English, the major aims to develop students’ ability of working in international enterprises to adapt to competence and challenges.