The School train students in Broadcasting and Hosting major to be compound talents with a high policy and theoretical level, and with fundamental knowledge of broadcasting and TV journalism, broadcasting and hosting, and with knowledge of broad and deep cultural and scientific knowledge. Students should possess the ability of broadcasting, hosting, interviewing, editing and programming, and possess professional, art and cultural quality, with a combination of professional theory and practical ability. Students should possess the feeling of art and modern broadcasting technology, and possess creative spirit and advanced communication ideas. Graduates in this major engage in broadcasting, hosting, news communication, cultural communication, publicizing and media management in radio stations, TV stations, websites, audio and video companies, ministries of publicity, Party and government institutions, large enterprises and communities.
Interdisciplinary courses planning not only provides fundamental professional courses, such as broadcasting, hosting, artistic language expression, vocal music, performance, shape of body, makeup, but also extended courses, such as news interview, broadcasting and TV directing, program plan and production, bilingual hosting. The School provides students with general education courses such as psychology, sociology, philosophy, aesthetics. Meanwhile, it aims to improve their comprehensive quality through front-line practices and all kinds of art practice.
Fundamental professional courses are Introduction to Communication Studies, Introduction to Art, Introduction to Journalism, New Media Technology Basis, Chinese Humanistic Classics, Foreign Humanistic Classics, General Western Literature, Fundamentals of Chinese Culture, Introduction to Broadcasting, Mandarin Phonetics, Performance Training, Broadcast Voice, Vocal Music Art, Impromptu Language Communication, Body-shape Building of Broadcast, Recitation and Artistic Speech, Art and Aesthetic of Performance, Introduction to Anchoring, News Anchor Skill Training, Creative Design and Programming, The Art of Talk Show Hosting, The Art of Varieties Hosting, News Gathering, Logic and Rhetoric, The Comparison between Chinese and Foreign Hosting Art.